The Business of Orthobiologics
Orthobiologics, led by the physicians who practice it.
Dr. Ariana DeMers, founder of the Joint Vitality Institute, helps proceduralists build patient-first orthobiologics practices.

Built in her own clinics before it is taught to yours.
Dr. DeMers runs orthobiologics clinics, leads the field’s physician community, and teaches other doctors the business side most training leaves out.
The Orthobiologics Practice Playbook
Field guide · 8 pages · Fifteen minutes
What an orthobiologics case actually costs you, and what to charge for it. Dr. DeMers walks through the costing most practices have never done, using a number you already have. A major Ivy League university closed its own programme over a $700 PRP. Yours does not have to be next.
- Read your close rate as a price diagnostic, and know which way your price is wrong
- Cost one case properly: consumables, loaded staff minutes, the room, and your own time
- Present three prices so the right one gets chosen, then stop talking
Field Guide
The Orthobiologics Practice Playbook
Dr. Ariana DeMers
Fifteen minutes · One case

DO · Board-Certified, Fellowship-Trained Orthopedic Sports Medicine Surgeon · Past President, Interventional Orthobiologics Foundation
Physician first. Patient always. Better together.
Dr. Ariana DeMers is a proceduralist and the founder of the Joint Vitality Institute, where she teaches physicians to build orthobiologics practices around measured patient outcomes. Known to her peers as the Queen of Orthobiologics, she has made the business of orthobiologics her field of authority.
Her philosophy is simple. When physicians share what works, patients get better care and practices get stronger. That belief runs through her outcome tracking in DataBiologics, her patient results at Sonora, and the community she is building at the Joint Vitality Institute.
Physician empowerment
Physicians who own their outcomes lead stronger, more independent practices.
Patient first
Every decision measured against the patient in front of you, not the trend.
Better together
A community of physicians openly sharing what actually works.
Latest from Ariana
Short, practical conversations for proceduralists building patient-first orthobiologics practices. New episodes on her YouTube channel.

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Start a conversation with Dr. DeMers
Building an orthobiologics practice, or want to bring the Joint Vitality Institute approach to your team? Send a note. Someone reads every one.